A young boy in glasses and a fake moustache, dressed in a matching blazer and vest

Good design is hard…
Fortunately, I started early.

Designer · Facilitator · Strategist · Gentleman

Bonjour hi !

I'm a multi-faceted designer whose work spans 20 years in UI, UX, product, enterprise design… and more ;-) I've risen through the ranks to become a Lead Designer, pivoting between employee and entrepreneur along the way. This dual perspective allows me to design for the user without ever losing sight of the business goals. Somebody has to.

Intuition makes pretty things. Intention makes things that work.

I combine Vision & Strategy, Facilitation & Workshops, and Systems Thinking to design outcomes.

Want to know how I work →

Vision & Strategy

I turn ambiguous goals into decisions, priorities, and measurable outcomes.

Facilitation & Workshops

I create the conditions where stakeholders understand the project, find their role in it, and leave ready to move.

Systems Thinking

I translate tangled systems into clear models that teams can act on, using the right tool for the right context.

Good design matters

Coherence

Identity, experience, architecture, and offering line up so they don't quietly contradict each other. That alignment is the design.

Systemic

Craft matters, but in service of the whole. Beauty bolted onto an incoherent organization is a symptom, not a solution.

Connections

The real problem lives between the layers, not inside any one of them.

Collective

Often it's just making the invisible visible so a group can align. The designer hosts and maps more than authors.

Care

A warehouse worker's dashboard deserves the same seriousness as a slick consumer flow. Maybe more, since nobody's watching.

Actionable

Good design lets people act, and holds up whether or not anyone's admiring it.

Want to know more about my why?

Great organizations need more than one thing from their designers.

Across these clients, I've delivered the full spectrum, from early-stage strategy and user research to prototypes, design systems, digital products, and large-scale transformation.

Want to know what I did?