Jsdaigle

WebsiteArt DirectionEverything
The world is changing. It was time for a refresh and a few statements.
Can I still do things from end to end? Yeah, why not.

So I've set myself on a quest to redo my portfolio. Logos, icons, design system, texts, and all those A.I. stuff that is getting faster.

DesignDesign
VisionVision
WorkshopWorkshop
SystemSystem
TeachingTeaching
I started by revamping my logo. A new mustache, new colors and some graphics to put everything into context.
Then, creating a design system in Figma to build quickly and edit my design in bulk if needed.
Finding the right tool to convert from Figma to Web. And oh boy! The industry does not have a winner yet. It's all about trade off.
Text and content. What is my writing style? What do I want to say? What do people want to hear?
Coming soon
Vision & Strategy, Workshop & Facilitation, and System Thinking — Good design lives here

The design system, in full

Colors, type, buttons, and icons — the actual tokens and components behind this site, not just a preview.

Colors

Primary (green)

brand-primary
--color-brand-primary
rgb(63, 98, 76)
brand-primary-dark
--color-brand-primary-dark
rgb(31, 53, 39)
brand-primary-light
--color-brand-primary-light
rgb(186, 197, 177)
brand-primary-hover
--color-brand-primary-hover
rgb(218, 84, 53)

Secondary (rust)

brand-secondary
--color-brand-secondary
rgb(218, 84, 53)
brand-secondary-dark
--color-brand-secondary-dark
rgb(191, 57, 34)
brand-secondary-light
--color-brand-secondary-light
rgb(204, 138, 117)
brand-secondary-hover
--color-brand-secondary-hover
rgb(31, 53, 39)

Third (navy) & Forth (sand)

brand-third
--color-brand-third
rgb(30, 70, 91)
brand-third-dark
--color-brand-third-dark
rgb(19, 61, 96)
brand-third-light
--color-brand-third-light
rgb(118, 140, 148)
brand-forth
--color-brand-forth
rgb(225, 178, 110)

Text

text-dark-text
--color-text-dark-text
rgb(72, 72, 72)
text-light-text
--color-text-light-text
rgb(233, 231, 219)
text-disabled
--color-text-disabled
rgb(86, 86, 84)
text-on-brand
--color-text-on-brand
rgb(31, 53, 39)

Surface & border

bg-canvas
--color-bg-canvas
rgb(244, 243, 235)
bg-surface
--color-bg-surface
rgb(216, 219, 200)
border-strong
--color-border-strong
rgb(163, 163, 163)
border-subtle
--color-border-subtle
rgb(228, 228, 228)
white
--color-white
rgb(255, 255, 255)

Feedback

feedback-error
--color-feedback-error
rgb(185, 56, 44)
feedback-info
--color-feedback-info
rgb(45, 121, 166)
feedback-success
--color-feedback-success
rgb(43, 122, 75)
feedback-warning
--color-feedback-warning
rgb(222, 145, 29)

Typography

Families

Fraunces
--font-heading
Hanken Grotesk
--font-body
JetBrains Mono
--font-mono

Scale

Good design is hard
text-xs — 12px
Good design is hard
text-sm — 14px
Good design is hard
text-base — 16px
Good design is hard
text-lg — 18px
Good design is hard
text-xl — 20px
Good design is hard
text-2xl — 24px
Good design is hard
text-3xl — 30px
Good design is hard
text-4xl — 36px
Good design is hard
text-5xl — 48px
Good design is hard
text-big-title — 96px

Weights

Good design is hard
thin — 100
Good design is hard
light — 300
Good design is hard
regular — 400
Good design is hard
medium — 500
Good design is hard
semibold — 600
Good design is hard
bold — 700
Good design is hard
extrabold — 800
Good design is hard
black — 900

Buttons

Hover any button to see its state transition. "Light" is the outline variant used against dark backgrounds, like the footer CTA.

Icons

Approach

Design
Design
Strategy
Strategy
Workshops
Workshops
System
System
Training
Training

Services

Product design
Product design
User research
User research
UX/UI
UX/UI
Audit
Audit
Enterprise Design
Enterprise Design
Strategic foresight
Strategic foresight
Business architecture
Business architecture
Transformation
Transformation
Business Sprint
Business Sprint
Sprint Zero
Sprint Zero
Design Sprint
Design Sprint
Identity Sprint
Identity Sprint
Ecosystem mapping
Ecosystem mapping
Root cause analysis
Root cause analysis
Enterprise mapping
Enterprise mapping
Service design
Service design
Enterprise mapping (training)
Enterprise mapping (training)
Design Thinking
Design Thinking
Design Sprint (training)
Design Sprint (training)
Facilitation
Facilitation

Misc

Leadership
Leadership
Award
Award
Conference
Conference
Care
Care
Moustache
Moustache
I've managed to do everything. Still got it. Now, I need a project to do it at bigger scale ;-)