Palais des congrès de Montréal

Strategic foresightFacilitationCapability building
The Cellule Nova+ team around a long boardroom table covered in sticky notes, laptops open on the workshop slides
Four workshops to teach a team strategic foresight, and to build the frame its first initiatives would run on.
  • 4workshops in April 2023
  • 20questions asked of the future
  • 1collective memory after every workshop
The Palais des congrès de Montréal wanted to see the future coming. It had a new team for it, and no method yet.

In 2023, the Palais gave its innovation cell, Cellule Nova+, a mandate: run a strategic foresight program. The team had varied expertise and plenty of curiosity. What it didn't have was a shared idea of what foresight is, or of what this program should watch. Éric Letarte led the project for &friends, and we designed and facilitated the workshops together. We chose not to teach foresight in a classroom and frame the program in a separate meeting. We did both at once. Each workshop opened with a short lesson, then put it to work on the Palais's own reality. Every activity left one piece of the frame on the wall.

Four participants standing in front of a wall of sticky notes, downtown Montréal through the window
Workshop I: Framing. Why do foresight, on what, how far ahead and where to look.
Workshop II: Mapping. The Palais as a system, inside and out.
Workshop III: Scanning. Weak signals, clues, and where to go looking for them.
Workshop IV: Reference future. Drivers, trends and one shared starting line for every scenario.

Learn it, then use it right away

Each workshop paired a concept with a decision. The team never learned something it didn't apply to the Palais within the hour.

IApril 3

Framing

Learned

What strategic foresight is, and what it isn't: not a crystal ball, not futurology, not a statistical forecast. The futures cone, from possible to preferable. The six reasons to do foresight, from the School of International Futures.

Left with

The first choices of the program, and 20 questions for the future.

IIApril 5

Mapping

Learned

Why foresight needs a map of the system, and why the map is never the territory.

Left with

An internal and an external map of the Palais, merged into one ecosystem.

IIIApril 17

Scanning

Learned

The five traits of a weak signal: novelty, surprise, challenge, significance and delay. Gathering versus exploring. How signals add up to a clue, a driver, then a trend.

Left with

A first harvest of weak signals, a list of sources to follow, and a look at the signals of the past.

IVApril 20

Reference future

Learned

A driver of change is a cause. A trend is the result you can observe. A reference future is what happens if nothing surprising happens.

Left with

A prioritized PESTEL and a first reference future of the Palais.

The futures cone: from today, the possible, plausible, probable and preferable futures widen toward the future, with a joker and a scenario
The futures cone (after Hancock and Bezold, and Voros), from the first workshop.
Diagram: scattered weak signals combine into a clue, the clue grows into a driver of change, and the driver produces a trend
How weak signals become a clue, a driver of change, then a trend.

20 questions for the future

We asked the team what it wanted to know about the future, in the form of a question. Some were vast, some very concrete. A few looked for the downside of new things, which is healthy: an innovation team tends to see every novelty as good news. Remember the metaverse. Translated from French.

  • How will we adapt to climate change?
  • What will an event feel like in the future?
  • How could we react in real time to how attendees feel?
  • How do we shrink the air travel of international conventions?
  • Will AI drive how events come to the Palais?
  • Will geopolitics hold our travellers back?
  • What happens if we live, or offer, too many experiences?
  • Will events get bigger or smaller?

A collective memory after every workshop

The learning didn't stop when the workshop did. After each session, the team got a collective memory: everything it had produced, digitized, followed by our findings for what comes next and the actions to consider. Each activity became a recommendation for running the program.

Sit next to strategy. Bring Nova+ closer to the strategic planning team, and get that team used to scenarios.
Watch trends more than whispers. A weak signal can take five to ten years to matter. Emerging trends come first.
Give trends time. Watch, experiment, then decide.
Start every meeting from the reference future. Check it still holds, update it, and make each scenario diverge from it.

Where the Palais is today

The Palais des congrès de Montréal hosts close to 300 events and more than 775,000 visitors a year. In June 2026, the Québec government moved ahead with a project to modernize and densify the building, adding more than 13,000 m² of convention space and a hotel. Figures from quebec.ca.

  • ~300events a year
  • 775,000+visitors a year
  • 13,000+ m²of convention space planned
Cellule Nova+ came out of April knowing how to think about the future, with its own frame to start its first foresight initiatives.

Credits

Project lead, workshop co-design and facilitation
Éric Letarte · &friends
Workshop co-design and facilitation
Jean-Sébastien Daigle · &friends
Client
Cellule Nova+ · Palais des congrès de Montréal