Société des traversiers du Québec

WebsiteOnline bookingPublic sector
Crossings all along the St. Lawrence, and people who need to know if their boat is leaving on time.
  • 4steps to book a crossing online: vehicle, itinerary and date, confirmation, payment
  • 2ways to get service alerts for your crossing: text message and email
  • 2014launch of the new site, with an account, online booking and ticketing
For thousands of people in Québec, the ferry is the road to work, to school or to the island. The website has to answer one question first: is my crossing running?

The Société des traversiers du Québec runs the ferries across the St. Lawrence and to the islands. In 2013, it wanted more of its service online: booking a crossing with a vehicle, buying tickets and passes, and getting alerts when the weather changes the schedule. Libéo got the mandate, with a new brand from the STQ to carry onto the web.

I was the designer on the mandate. Starting from the approved wireframes, I designed the site's look and every template, from the home page to the booking flow, the account, the network maps and the pictograms, then stayed on for the launch in 2014 and the pages that followed.

Take over the design. September 2013: the brief, the approved wireframes and the STQ's new brand, handed to me.
First four pages. September 27, 2013: the home, a crossing page and the booking flow, presented to the STQ.
Every template. Fall 2013: the account, tickets and passes, alerts, emails and faxes, then a second version.
Maps and icons. Winter 2014: the network maps and the pictograms, approved in February.
Launch and evolve. Spring 2014: a load test of accounts and alerts, the launch, then new pages until 2017.

Where the STQ is today

Traversiers.com is still the STQ's website, now in a later redesign. It lists 13 crossings and maritime services, with a customer account and alerts by subscription. In 2024–2025, the nine crossings the STQ runs itself carried more than 4.8 million passengers and 2.26 million vehicles. Figures from the STQ's 2024–2025 annual report.

  • 4.8M+passengers in 2024–2025
  • 2.26Mvehicles in 2024–2025
  • 13crossings and maritime services

Curious to know more?

The full story, with the screens and the workshop details, is best told in person. Book 30 minutes with me to talk about it.

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The website of Québec's ferries: a page for every crossing, alerts first, a customer account, and online booking in four steps that starts with the vehicle. Launched in 2014, and improved for three more years.

Credits

Web design
Jean-Sébastien Daigle · Libéo
Client
Société des traversiers du Québec