Carelancer

MarketplaceHealthDesign system
Carelancer home screen: welcome back, book a nurse, house cleaning or a personal support worker, this week's appointments and Carelancers near you
The Uber of home care: families on one side, nurses and support workers on the other, and a platform both can trust.
Carelancer set out to connect nurses and personal support workers directly with the families who need them.

The challenge was turning an ambitious two-sided marketplace into something simple enough for a stressed family member and a busy nurse to trust and use every day. Two very different users, one booking flow, and nobody with time to read a manual. Especially not at 11 p.m. when Mom needs help tomorrow morning.

Mobile screen: choose your Carelancer, with matched nurses and their hourly rates
Mobile home screen with upcoming appointments
Decide what comes first. A prioritization workshop with the founding team to choose what a two-sided care marketplace had to do on day one.
Structure the whole service. An information architecture tying bookings, appointments, client profiles and billing into one system.
Map the business. Business analysis and capability mapping to align the product roadmap with the marketplace's growth model.
Design it, then systematize it. Wireframes and a full design system for booking, matching and video interviews, on desktop and mobile. The mockups were tidied up in 2026 for this case study.

How the marketplace works

Two sides with very different jobs, and a platform in the middle doing the boring parts so neither side has to.

Clients

Families and seniors

Often a family member coordinating care for a loved one.

  1. Describe the care needed
  2. Compare matched Carelancers
  3. Video interview
  4. Book, then follow each visit
  • Request
  • Proposal and interview
  • Booking
  • Visit updates and reviews
The platform
  • Matching by address, schedule and care
  • Scheduling
  • Video interviews
  • Payments and receipts
  • Vetting and re-verification
Care providers

Nurses, support workers and home help

Independent nurses (RN, RPN), personal support workers, health care aides and home cleaning.

  1. Get verified (ID, credentials, background check)
  2. Set rates and availability
  3. Accept requests
  4. Deliver care, get paid weekly
Carelancer home screen: welcome back, book an appointment, this week's appointments and Carelancers near you
Choose your Carelancer: 14 Carelancers matched to address, schedule and care, with ratings and hourly rates
Choose a Carelancer, matched to address, schedule and care.
Request accepted confirmation screen
Request accepted: what happens next, at a glance.
Appointment details for a personal support worker visit: date, tasks, client and price
Every visit in one place: who, when, which tasks, how much.
Sign-up screen asking who the services are for
Sign-up starts with one question: who is the care for?

One design system, two screen sizes

Primitive colours feed semantic tokens (background, text, border), so the whole product can change its look without touching a single screen.

  • brand/700#2B336D
  • brand/600#4747C2
  • brand/500#5955E7
  • brand/300#AAB3F5
  • brand/100#DDDEFB
  • peach/100#FFC6B2
  • success/500#12B76A
  • gray/800#1D2939

Where Carelancer is today

Still running in 2026 as a web app, Ontario-wide. Families pay as they go; providers set their own rates. Trust is a feature here: providers get a background check every 12 months and a credential re-check every 3 months, so the design had to show "verified" at a glance. Figures from carelancer.com.

  • 2026still running, online since 2022
  • 19Ontario communities served, from Ottawa to Oshawa
  • 20–30%less than agency rates, by the company's own estimate
A complete platform, from caregiver discovery and booking to interviews and visit management, on a design system a young startup can keep growing on.

Credits

Creative director, UX design, information architecture and design system
Jean-Sébastien Daigle · &friends
Strategy
Éric Letarte · &friends
UI and graphic design
Stéphanie Lavoie · Sens du style
Product and project management
Maude Vézina and Chrystian Guy · B.Frank